At just 17, Lamine Yamal has not only caught the headlines on the field but has also become a dominant force online. As social media is a big part of a footballer’s profile, Lamine Yamal has become one of football’s most followed teenage stars. Lamine has built a massive following base, adding over 5 million followers in a single year.
The Rise Begins
Lamine’s social media journey started off in early 2024. At the start of the year, Lamine’s following was already sitting at an impressive 7 million. Later, Lamine represented Spain in the Euros 2024. Lamine became the first 16-year-old to score in a European Championship, catching the eyes of millions of football fans around the world.
His electrifying performances and confident play made him a sensation for ages. Spain won the Euros and Lamine was awarded the best youngster of the tournament. By the end of Euros, his follower count had more than doubled, reaching 15.7 million.
Smart Moves
Lamine’s online social media game is as good as his field performance. His Instagram presence is engaging and quite relatable. The stories and posts of the behind-the-scenes content, training videos, match highlights, viral TikTok dances, and the “mission” posts are quite engaging. People tend to share these posts, which increases the reach of his profile.
Lamine usually posts a story stating “On a Mission”, he says that the game we are going to play is a mission for me. Whenever Lamine posts this, his performance in that following game is quite excellent. He later posts “Mission Passed”, basically this is a reference to an online game GTA V. Fans find these things quite relatable, which helps his online presence a lot.
The Barcelona Boost
Lamine being a Barcelona player is another boost to his profile. FC Barcelona is a club known for its global fan base and massive online reach. Playing for the best club in the world automatically helps in online reach.
Conclusion
Lamine’s Instagram is a blueprint for all the young prodigies on how to build their online presence to build a brand. Through great performances and engaging posts, Lamine has built a proper fan base.